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Press Center

Jim Hicks

Jim Hicks joined the Johnny Rockets executive team in January 2015 as Senior Vice President of Domestic Operations. A 30-year restaurant and franchise industry veteran, he has proven success in franchise and corporate operations and training. His role at Johnny Rockets focuses on improving the quality, consistency and profitability of the brand’s franchise and corporate restaurants in the U.S. Hicks previously served as Vice President of Operations Services at Yoshinoya America, Inc., where he led operations services, training, purchasing and facilities management. Prior to that, Hicks held the position of Senior Director of Operations Services, Training and Development for Fresh Enterprises, Inc., the owner of Baja Fresh and La Salsa Fresh Mexican Grills and Canyons Burgers Restaurants. While there, he achieved record sales in company-owned locations. Hicks has worked with a variety of restaurants in the fast-casual and full-service space including El Pollo Loco, Inc., Prandium, Inc. and Koo Koo Roo, Inc. https://www.linkedin.com/in/jim-hicks-6200601/