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Press Center

Jericho Lopez

Jericho serves as the Director of Communication and Social and Digital Strategy and is responsible for earned and paid Digital Marketing and Public Relations strategies globally for the brand. Lopez was initially charged with building an impactful and compelling multi-channel plan – the first ever for Johnny Rockets – designed to align all stakeholders with new tools and messaging to differentiate the brand in the better burger category. Lopez earned and was invited to be the only director at Johnny Rockets to join the executive team for its year-long research, development and strategic approach to a brand refresh. As a result, the brand debuted a new logo, restaurant design and a totally new guest experience for Johnny Rockets last April.  Prior to joining Johnny Rockets, Lopez oversaw corporate communications, public relations and celebrity talent management for the weight loss brand, Jenny Craig. Jericho was instrumental in handling stakeholder and media communications for multiple private equity sales at Jenny Craig and Johnny Rockets. She also has a strong history in restaurant service, operations and training with brands like Benningan’s, Oggi’s Pizza and Brewing Co. and Crispers.